For years Winter Park Resort was known for having two mountains. In an effort to have skiers take a new look at the legacy resort, we rebranded the two mountains as seven distinct territories that cater to every level and interest of skiing. Hence the birth of The Seven Territories of Winter Park. On-mountain signage was changed and a new era at Winter Park was born.
Winter Park Resort
Brand Book
Television
Campaign Work
Credits:
CDs: Wade Paschal, Randall Rogers
Writer: Jason Curry, Designer: Tim Ratchford