We launched Earthkeepers, one of the first shoes to be made from recycled materials, by showing the transformation of those materials into beautifully crafted shoes. The consumer insight revolved around the idea that people want to do simple, small things to help save the environment, but don't want to feel guilted into an ideology or a cause.

Timberland Earthkeepers

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Credits:
CD/Writer: Pete Shamon, CD/Art Director: Randall Rogers