Say what you will about fast food, but no one will disagree that McDonald's french fries are pretty damn good. In fact, we started this campaign with the premise they were ”the greatest fries in the world.” But the lawyers wouldn't let us say that.
McDonald’s
Print / OOH
Stunts
During Boston Red Sox home games we outfitted pedicabs with carrot-and-stick style Fry Helmets. Motivation at its finest.
Credits:
CD/Writer: Pete Shamon, CD/Art Director: Randall Rogers
Just a couple of fun spots of the many I made while working on the McDonald’s account at Arnold.
McDonald’s Television
Credits:
CD/Writer: Jim Bell, CD/Art Director: Randall Rogers
Credits:
CD/Writer: Justin Ebert, CD/Art Director: Randall Rogers